Conversion Focused Design
There are many best practices to make sure the design of your website is focused on generating revenue. The key principle behind each best practice is to capture the context of the visitor, present them with the information necessary to make a decision, guide their eye to the conversion points and provide a compelling call to action. This is the backbone of our design philosophy and why websites designed by Marketing Clique are optimized to sell.
When Marketing Clique designs your website, there are a few things we’re going to need from you. First you’re going to need to have a good idea of what content you want to include on your site. You don’t have to have it all written down, but be prepared to discuss what information you think you’ll need to present to your visitors in order to drive a sale, lead, action, etc. With this in hand, we’ll work with you to provide a wire frame of the content you’d like to present and roughly where we’re going to place it. Once we agree on this, we then start to apply the graphic elements to the design. Once we finalize on the graphic design, your website is ready for coding. We’ll code your website, build any functionality test and deploy your site.
Every website we build at Marketing Clique includes full integration with website analytics. This includes tracking sources of traffic, visitors, bounce rates and more. Additionally, we’ll install revenue tracking so you’ll know exactly how valuable your website is. You can even use this data to manage your online marketing campaigns so you’ll know exactly the revenue generated by sources of traffic, campaigns, specific ads, specific Facebook posts and any other medium that links to your website.
Platforms We Support
Marketing Clique can design your website on virtually any platform. This includes home grown systems, WordPress, Drupal, Magento, Joomla and much more. You’ll be able to keep all your old content, pages and links without having to migrate to a completely new website. Of course, if you want to migrate your old content to a new website platform, we can help with that, too.
Starting Your Design Project
To get started you need to contact one of our web development professionals using the contact info below. We will discuss your business goals, specifics of your project and provide you with an estimate. Once you approve the estimate, we will start the process of learning about your business, defining how we will direct visitors to make you money and create a design that you’ll be proud of and will add to your bottom line.